Problem
Wrote objection-response scripts for the three most common first-call objections in dental marketing agency sales: "send me a proposal" (defused by delivering the full plan live so proposals get compared against a strategy, not each other), "too expensive" (reframed via revenue anchor — program costs less than one implant case/month — plus willingness to tell them to wait), and "we already have an agency" (redirected to two measurement questions — new patients produced and cost per patient — installing the evaluation standard rather than attacking the incumbent). Meta-pattern: never argue the objection; decode its underlying meaning, concede the legitimate part, shift the decision onto diagnostic ground.
Solution
Three-part structure per objection: decode the objection's real meaning, agree with its legitimate core, redirect to a diagnostic frame the seller controls (live strategy as comparison standard, price-per-case math, measurement questions as agency litmus test).
